Dubai Lynx is one of the foremost creative festivals in the region and is part of a global network of thought leadership events around the globe. as the experiential partners, our team assisted in the curation of themed content with the remit of data, tech and innovation while also managing all elements of the innovation stage. key to our approach was transforming the build and content curation through tailored scenography, partner talks, and 340-degree projection, creating a unique space for local and international guests. the culmination of this long-term partnership is an enhanced experiential environment and an increased focus on cultivating a unique spatial design.